![]() “They wanted to put across the element of speed without moving the car,” Wu explains. This time, they wanted to show the car in an urban environment, and chose to shoot on Treasure Island in San Francisco. More recently, the creatives asked him to shoot several images of the Audi A5 coupe for social media. Thanks to his light effects, Wu captured streaks of light in the night sky and gave the desert location an other-worldly glow. Wu had previously worked with agency Muhtayzik Hoffer on award-winning ads for Audi USA that showed desert locations in Utah at night. ![]() And, he adds, “I enjoy being able to adapt the way I create my own art to project, and also collaborating with the art directors and creative directors themselves.” Can you do this for our product?’” Adapting techniques to photographing different subjects and different environments enhances his personal work, he says. ![]() When the ads he shoots are successful, “a lot of people take notice and then another company will say, ‘We liked this. “Creatives regularly ask me to do a version of my personal work for commercial jobs,” Wu says. His images have caught the attention of advertising clients who also want to show their products in a new light. “It’s about presenting familiar things in a new light.” ![]() By illuminating a desert canyon or capturing a halo of light drawn above the peak of a mountain, he invites viewers to look harder at landscapes they may have seen in numerous photos. “I use a technology to create the work, but I’m interested in using it in a way that it was never designed to be used,” he notes. In his “Lux Noctis” series, he used drone lights to illuminate canyons and buttes at night. In his personal series “Aeroglyphs,” he has used long exposures to capture the patterns made by lights he’s attached to a drone and sent flying in a formation over a stretch of calm ocean. Photographer and filmmaker Reuben Wu is in the enviable position of landing commercial assignments that are inspired by his personal work. Sharing is caring.Creatives: Joel Kaplan, executive creative director Justin Hargraves, art director Reilly Schlitt, copywriter If you enjoyed this post, don’t be selfish, share it with your friends via Facebook or Twitter. Click here if you want to visit their Kickstarter page. Since a photo is worth one thousand words, take a look at the following images to better understand which kind of results you can achieve with Pixelstick.īitbanger labs has already reached their 100,000 $ goal on Kickstarter, but if you wish to fund the project you still have time until December 13. While the long exposure goes on, you just have to move the stick in the wanted directions in order to create the image. What does it mean? It means that you can virtually light paint any shape or picture possible, you just have to convert it in a 198 px height file. Each LED corresponds to a single pixel in the image. Pixelstick’s brain, a small mounted box, reads images from an SD card and displays them, one line at a time. Pixelstick consists of 198 full color RGB LEDs inside a lightweight aluminum housing, made of two 3 ft long (91 cm) sections. It’s almost impossible to light paint complex shapes right now, due to the endemic limitations of the technique itself. Light painting is a photography technique where a photographer paints something with a light source during a long exposure photo. Duncan Frazier and Steve McGuigan of Bitbanger Labs engineered it during the past months and came up with a working prototype that they are trying to mass-produce with the funds of this Kickstarter campaign. The product we are talking about is called Pixelstick, a formidable tool for all the light painting lovers. We feel like we are in front of a small revolution with the tool we are going to talk about in this post, as nothing like that has never seen the light before. It can happen in every kind of niche, it happened in mobile phones industry, in computers industry, in automotive industry and probably in every kind of market ever existed. Every now and then a revolutionary product steps into the market and changes everything.
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